Two local veterans receive Quilts of Valor quilts

Alan "Lindy" Linda of New York Mills and Dr. Bill Rose of Perham, both Vietnam veterans, were presented quilts through the local Quilts of Valor group during its annual fundraiser held each year on March 17, at the American Legion Hall in Underwood.

Linda and Rose, a Purple Heart recipient, were among the 11 quilt recipients. Jenny Caughey, state Quilts of Valor coordinator, also spoke at the event last Friday.

Quilters Embrace, the local quilting group that presented the quilts, is comprised of quilters from Amor, Dent and Fergus Falls, according to Nett Kupferschmid of Perham.

The fundraiser has helped pay for a bus to take the quilters to various Army bases around the country to present the handmade quilts and fabric to continue to make the quilts.

Thousands of quilts have been given at locations around the country, Kupferschmid said, but recently the focus has been on presenting quilts to local veterans.

Anyone who has been touched by war can make a request for a quilt, she said, by visiting qovf.org.

Facebook Advertising: How to Get More for Your Budget

Facebook Advertising: How to Get More for Your Budget

Gather around, children, and let me tell you a story of Facebook advertising in the long-forgotten year of 2012. In that gilded age, whenever your page posted an update, up to 20% of your followers would see it in their feeds organically.

It was a simpler time. A gentler time. And a time when Facebook took in a lot less revenue from advertisers.

Then in 2016, organic reach fell off the cliff (Or was it pushed?), sinking to as low as 2% of a page’s followers.

The moral of the story is: If you want to reach a sizable audience on Facebook now, you’re going to have to pay. But as our friends (and clients) over at LinkedIn Marketing say, “Organic is good. Paid is better.”

Why settle for the audience that happens to wander by? Why settle for the audience Facebook thinks wants to hear from you? With a little investment, you can bring in an audience that is perfect for your offer. And you can keep refining your targeting over time to get even more out of your budget.

Here’s how to get the most out of your sponsored content on Facebook.

Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

How often do you use your smartphone as a phone? Personally, I think of it as more for avoiding human interaction than facilitating it:


These days my desktop and home laptop are gathering dust; I can do it all on my phone. The only reason we still call them “phones” is “personal computation device” sounds too nerdy.

All of which to say: Mobile is the current and next frontier for content marketing. Reports show that 65% of digital media time is now spent on a mobile device. Not only that, all digital growth is now coming from mobile usage—expect to see desktop traffic stagnate or reduce while mobile traffic continues to grow.