Facebook Advertising: How to Get More for Your Budget
Gather around, children, and let me tell you a story of Facebook advertising in the long-forgotten year of 2012. In that gilded age, whenever your page posted an update, up to 20% of your followers would see it in their feeds organically.It was a simpler time. A gentler time. And a time when Facebook took in a lot less revenue from advertisers.
Then in 2016, organic reach fell off the cliff (Or was it pushed?), sinking to as low as 2% of a page’s followers.
The moral of the story is: If you want to reach a sizable audience on Facebook now, you’re going to have to pay. But as our friends (and clients) over at LinkedIn Marketing say, “Organic is good. Paid is better.”
Why settle for the audience that happens to wander by? Why settle for the audience Facebook thinks wants to hear from you? With a little investment, you can bring in an audience that is perfect for your offer. And you can keep refining your targeting over time to get even more out of your budget.
Here’s how to get the most out of your sponsored content on Facebook.
